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The Best of DEMOfall 09: Five Companies to Watch (ReadWriteWeb)

September 25th, 2009

Sarah Perez, ReadWriteWeb

The best way to understand Cortera’s potential is to read the tweets about it. People were calling it “dull” and “unsexy,” but also “smart” and “addressing a real need.” Essentially, what this B2B service wants to do is reinvent credit reporting. By combining traditional credit data like what Dun & Bradstreet offers with crowdsourced payment experience reviews from Cortera members, the company offers a modern and much less expensive option for small business owners. The end result is that mom-and-pop shops will have access to the same business intelligence that previously only large companies could afford.

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