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Tiny Cortera swings for Dun & Bradstreet (CNET)
September 22nd, 2009
Rafe Needleman – CNET
I think I just found the dullest company at Demo 09 to write about. But you know how these things go: Often it’s the block-and-tacklers that find huge success while the science-fiction dreamers end up manning ski lifts.
Cortera is taking on the old, stodgy Dun & Bradstreet credit rating company and launching its new crowdsourced competitor to it. Through an earlier and expensive ($10 million plus) acquisition of eCredit, the company gets the “trade tapes” of payments made on credit terms to many major companies. This is largely the same data D&B uses to establish its ratings. But Cortera’s strategy is to focus on small businesses that can neither afford D&B services, nor that submit data to credit rating companies for analysis.


