The Olympics begin August 8 with the opening ceremony and will continue until the closing ceremony on August 24. During those 17 days, 2008 U.S. Olympic sponsors will be conducting massive advertising campaigns for the entire world to watch. As a 2008 Olympic sponsor, companies have global exposure and sole use to the Olympics images and logos, but it comes with a high price tag. 12 Global sponsors, including McDonald’s, are each paying up to $100 million to sponsor the Beijing Games. Coca-Cola is one of the top U.S. sponsors of the Beijing 2008 Olympic Games, spending about $70 million to do so.
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