The 2012 Olympics, officially known as the Games of the XXX Olympiad, will take place in London, England from July 27 to Aug. 12. This will be the third time the modern Olympic Games will be hosted in this city, which is a new record. They were previously hosted in London in 1908 and in 1948. As construction is underway in London to build a new Olympic stadium, aquatics center, energy center, and Olympic village, U.S. sponsors are signing up to participate in the Games. Knowing the effective business benefits, U.S. Olympic sponsors are eager to take part in the chance to reach millions of viewers in the global community. Among the London 2012 Olympic sponsors are McDonald’s, General Electric Company, Visa, and The Coca-Cola Company.
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