Craig Agranoff, Rev2.org
One of the greatest problems that small businesses and new startups face is credit. Not only their own credit worthiness, but the credit they must extend to their service partners and other businesses they deal with. Few startups or small businesses have gone through life without getting stiffed at least once after completing their half of the bargain.
Chasing another business through court is an expensive, time-consuming and often fruitless process. Cortera.com hopes to cut down on those renege situations by supplying small businesses with Dunn and Bradstreet-style ratings based on the feedback that other businesses give in the community.
Think of it as the Better Business Bureau meets Facebook. Basically, business profiles are created by and reviewed by members of the Cortera community (other businesses) and reviews culminate into total rating scores.
"Cortera has the potential to reinvent the credit reporting industry by bringing the credit community approach to the Web and thus delivering the kind of insight not possible with traditional credit bureau approaches alone."
"It is very gratifying when your VP of Finance comes out of his office to congratulate your team on their improved metrics. Our partnership with Cortera has really helped us to achieve these results."
