Sarah Perez, ReadWriteWeb
The best way to understand Cortera’s potential is to read the tweets about it. People were calling it “dull” and “unsexy,” but also “smart” and “addressing a real need.” Essentially, what this B2B service wants to do is reinvent credit reporting. By combining traditional credit data like what Dun & Bradstreet offers with crowdsourced payment experience reviews from Cortera members, the company offers a modern and much less expensive option for small business owners. The end result is that mom-and-pop shops will have access to the same business intelligence that previously only large companies could afford.
"I've been a Credit Manager for over 30 years and what Cortera is doing with their credit reporting community is amazing. It's totally revolutionary."
"Cortera allows us to manage our global account base on one platform, and frees us from the inconsistencies inherent in managing credit in a decentralized, paper-based environment."
