Sarah Perez, ReadWriteWeb
The best way to understand Cortera’s potential is to read the tweets about it. People were calling it “dull” and “unsexy,” but also “smart” and “addressing a real need.” Essentially, what this B2B service wants to do is reinvent credit reporting. By combining traditional credit data like what Dun & Bradstreet offers with crowdsourced payment experience reviews from Cortera members, the company offers a modern and much less expensive option for small business owners. The end result is that mom-and-pop shops will have access to the same business intelligence that previously only large companies could afford.
"Cortera has the potential to reinvent the credit reporting industry by bringing the credit community approach to the Web and thus delivering the kind of insight not possible with traditional credit bureau approaches alone."
"Cortera allows us to manage our global account base on one platform, and frees us from the inconsistencies inherent in managing credit in a decentralized, paper-based environment."
