Rafe Needleman – CNET
I think I just found the dullest company at Demo 09 to write about. But you know how these things go: Often it’s the block-and-tacklers that find huge success while the science-fiction dreamers end up manning ski lifts.
Cortera is taking on the old, stodgy Dun & Bradstreet credit rating company and launching its new crowdsourced competitor to it. Through an earlier and expensive ($10 million plus) acquisition of eCredit, the company gets the “trade tapes” of payments made on credit terms to many major companies. This is largely the same data D&B uses to establish its ratings. But Cortera’s strategy is to focus on small businesses that can neither afford D&B services, nor that submit data to credit rating companies for analysis.
"Cortera has the potential to reinvent the credit reporting industry by bringing the credit community approach to the Web and thus delivering the kind of insight not possible with traditional credit bureau approaches alone."
"It is very gratifying when your VP of Finance comes out of his office to congratulate your team on their improved metrics. Our partnership with Cortera has really helped us to achieve these results."
