Rafe Needleman – CNET
I think I just found the dullest company at Demo 09 to write about. But you know how these things go: Often it’s the block-and-tacklers that find huge success while the science-fiction dreamers end up manning ski lifts.
Cortera is taking on the old, stodgy Dun & Bradstreet credit rating company and launching its new crowdsourced competitor to it. Through an earlier and expensive ($10 million plus) acquisition of eCredit, the company gets the “trade tapes” of payments made on credit terms to many major companies. This is largely the same data D&B uses to establish its ratings. But Cortera’s strategy is to focus on small businesses that can neither afford D&B services, nor that submit data to credit rating companies for analysis.
"We've relied on Cortera for over a decade and they never stop innovating. In my mind they represent the industry's new thought leader."
"eCredit by Cortera created efficiencies for Xerox by centralizing credit information, shortening approval cycles and standardizing polices & reporting. The investment in Cortera's eCredit software has significantly improved customer relations & productivity. It's a great fit for our business."
