Philip Cotter, BIIA Contributing Writer
Recently Cortera in North America and Creditsafe in Europe, have caused discomfort to the larger players through their aggressive pricing, PR practices that arguably allow them to punch above their weight and focus on serving the SME segments in the markets they operate in. Interestingly neither of these companies is “new” to credit information. Cortera traces its roots back to 1993 and Creditsafe to 1997. Given that they have both been around for 15-20 years, why are they suddenly seen by industry commentators and big players as disrupters or potential game changers?
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