Create Automated, Statistical Models in Real Time
Cortera Traits™ is a software tool that automatically creates statistical models in real-time to describe the patterns found within a group of companies. These models can then be used to score other files or individual records in real-time.
Dramatically Reduce Modeling Time and Complexity
Cortera Traits users simply upload a file of companies that share a common outcome such as:
- Customer Profitability
- Loan Performance
- Trade Credit Payment Behavior
- Response to a Promotional Offer
Traits then appends Cortera’s library of 300+ variables to the records. The equation generator within the software identifies the significant factors that the companies have in common and creates a statistical algorithm that describes the common characteristics.
Store Traits Models Within Library
Once a Traits model is created, it can be saved in the model library for future use in the scoring of additional input files. Each file to be scored is uploaded into Traits, where the model variables are appended and the records are scored in real-time. Models created in Traits are also available to score records submitted through Cortera’s Connect XML interface, enabling real-time scoring from within ERP, CRM and other systems.
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